Sour grapes: Wasn’t it
Aesop who had invented the theory of cognitive dissonance?
Actually I didn’t want to write about the nonsense of
the end of the world. It isn’t worth to give it so much attention, and I agree
with the Russian president Vladimir Putin (probably the first and the last time
that I’ll agree with him): The end of the world will be in about 4.5 billion
years’ time. But the event made me think of a study by Leon Festinger and his co-workers
I learned about when I studied sociology long ago: When Prophecy Fails (first published in 1956). It was rather new
then when I attended my lectures.
In this book the theory of cognitive dissonance is
described for the first time. The details of the study and the theory can
easily be found elsewhere on the Internet, but the essence is this: Members of
a small sect somewhere in the USA think that the world will be destructed by a
Flood but that only they will be saved (by a UFO). On December 21 the believers
meet at a pre-determined time and place but nothing happens. Although before
the presumed date of the end of the world they avoided publicity, now the
believers think that the world has got a second chance and they dramatically
increase their activities of spreading their message to the world.
What did happen then from a psychological point of
view according to Festinger and his co-workers? Before the final date the
members of the sect have a certain belief about what will occur. However, the
belief doesn’t come true, for the world hasn’t been destructed as prophesied.
Therefore there is a discrepancy between the original belief and the facts.
Festinger et al. call this a “cognitive dissonance”. Such a dissonance is
considered an unpleasant experience by most people, so they want to get rid of
it. In the words of Festinger et al.: The cognitive dissonance has to be
reduced. Therefore the believers of the destruction of the world think that
there is a reason that the world has been saved (“the world gets a second
chance”) and they adapt their behaviour to it (in this case: they try to make
converts). The result of the new interpretation of the belief and the
adaptation of behaviour is that the gap between belief and fact (so the cognitive
dissonance) is psychologically reduced.
According to the original theory the reduction process
is unconscious. Moreover, it is not limited to sectarian believes and
behaviour. Actually the reduction of cognitive dissonance is something
everybody often does if there is a discrepancy between a belief, attitude,
values, norms etc. and the facts. It is a common psychological mechanism. Later
the theory has been changed in the sense that reduction can also happen
consciously.
These were some of my thoughts when I heard all the
fuss about the supposed end of the world because the Maya calendar ended on
December 21st last (It’s interesting that the Mayas themselves had a different
interpretation of what this meant). This case is unlike the one analysed by
Festinger et al. in so far as then the believers avoided publicity before the predicted
end of the world, while now the predicted fact received already much attention
before it should take place. Anyhow, I have some questions. What will the real
believers do now that Doomsday did not take place? Will they flood the world
with a new interpretation of their sectarian belief and with a new Doomsday
prophecy? Moreover, what progress will the study of this failed prophecy bring
to the social sciences and especially to psychology? I am waiting for what will happen.